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The “China Macau Distinguished Gathering – Macau Auto Show, Macau Yacht Fair, and Macau Business Aviation Exhibition” took place in Macau from November 6 to 9, 2014. To promote the development of Macau’s convention and exhibition industry and moderate diversification of its economy, Nam Kwong Group has organized four editions of Macau Auto Show and Macau Yacht Fair and three editions of Macau Business Aviation Exhibition since 2011 jointly with China National Machinery Industry Corporation (Sinomach), China Aviation Supplies Holding Company, and Macau Convention & Exhibition Association, with strong support from the Macau SAR Government, Liaison Office of the Central People’s Government in the Macau SAR, Ministry of Industry and Information Technology (MIIT), Ministry of Commerce (MOFCOM), and State-owned Assets Supervision and Administration Commission of the State Council (SASAC).

So far, the Macau Auto Show, Macau Yacht Fair, and Macau Business Aviation Exhibition have become the most influential high-level and high-profile international exhibitions in Macau. Since 2013, the three exhibitions have been promoted together with the theme “China Macau Distinguished Gathering”. Hailed as the largest professional land-sea-air show in Asia-Pacific region, the “China Macau Distinguished Gathering” is not only valuable to visitors and businesses but also of great significance to supporting Macau’s initiative to build itself into a world tourism and leisure center and a platform to serve business cooperation between China and Portuguese-speaking countries, and moderately diversify its economy.

Covering an exhibition area of 62,000m2, the 4th Macau Auto Show brought together 90 mainstream car brands from 15 countries and regions, and exhibited more than 400 vehicles. It attracted 165,000 visitors and more than 200 media organizations from home and abroad and featured more than 30 high-level sessions and activities. With the increase in exhibition area, number of visitors and social influence, the Macau Auto Show now enjoys high reputation and international influence, and has become a comprehensive platform for the exhibition of luxury cars, the demonstration of Chinese car brands, and the exhibition and transactions of imported cars. It is also the largest auto show with the most Chinese brands that Chinese automakers has participated in outside the Chinese mainland, and serves as a platform for China’s auto industry to demonstrate to the world its development achievements and latest technology.

The 4th Macau Yacht Fair was held at Grand Coloane Resort Macau, including one exhibition area on land and one offshore. A variety of activities were also held, such as the fascinating pool party, dinner party, brunch, and cocktail party. The high-level, high-standard yacht fair was expected to drive the high-end business service, tourism and entertainment industries of Macau, bolster the yacht industry chain of Macau and surrounding regions, and add vigor to Macau’s tourism industry.

At the 3rd Macau Business Aviation Exhibition, 18 mainstream business jets were exhibited, two more than in the previous edition. The exhibition served as a unique high-end service platform, and featured a variety of activities. The flight emulator was introduced to the exhibition for the first time, attracting a number of visitors to experience the fun of airplane piloting. At the business aviation development forum themed “regional business aviation development and commercial value”, the guests discussed the development and operating model and commercial value of business aviation, shed light on hot issues and difficulties in regional business aviation development, and proposed solutions. The business aviation experience activity focusing on the interior of business jets was also a new addition. Moreover, aviation knowledge lectures were held to increase the visitors’ knowledge about aviation and business aviation and promote interactions.

The number of vehicles sold at the Macau Auto Show increased year by year, from 200 in 2011 to nearly 600 in 2013, making it a top platform for residents to purchase cars. At the 2013 Business Aviation Exhibition, initial purchase and sales agreements were reached on four airplanes worth more than MOP 1 billion; at the 2013 Macau Yacht Fair, more than 20 orders were placed, the transaction volume reached MOP 80 million, and the amount of potential transactions totaled about MOP 100 million. All these reflect the growing role of the exhibitions.

Nam Kwong Group actively engaged Macau-based small and medium-sized enterprises in the preparatory work, hoping to grow together with them. Since 2011, nearly 200 small and medium-sized enterprises of Macau directly participate in and benefit from the exhibitions each year, which bring in business revenue of more than MOP 50 million to them. Each year, the high-end exhibitions attract more than 20,000 exhibitors, distinguished guests and other high-end business travelers from the Chinese mainland, Hong Kong and elsewhere, who have a much stronger ability to consume and usually stay longer in Macau than the average tourists. The tourism, catering, retail, entertainment and other consumptions of these high-end travelers drive the development of relevant industries and give a boost to Macau’s economy as a whole.

According to surveys on visitors conducted by the Macau Economic Association, visitors from Macau and other regions all think highly of the three exhibitions, and travelers who come to Macau for the shows stay longer and spend more compared to average tourists. The 2014 “China Macau Distinguished Gathering” improved the overall level of Macau’s convention and exhibition industry and enriched the exhibition culture and the tourism and entertainment resources of Macau. Previous surveys on exhibitors suggest that the overall satisfaction about the shows is relatively high; nearly 90% of the exhibitors approve of the high-end auto show, yacht fair and business aviation exhibition, and express their willingness to continue to participate and recommend them to other enterprises.

In preparation for the exhibitions, Nam Kwong Group pooled internal resources, promoted coordination among business lines, improved teamwork skills, and thus consolidated its status and influence in the convention and exhibition industry of Macau. Nam Kwong Group hopes to bring into full play the platform function of the exhibitions, build them into internationally influential exhibition brands, lift the overall level of Macau’s convention and exhibition industry, and enrich its tourism and entertainment resources.