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From October 25^th to October 27^th, the 9^th China (Macau) International Automobile Expo (Macau Auto Expo) was held at Cotai Expo the Venetian Macau. The exposition is the biggest of its kind in Macau SAR and Hong Kong SAR. Hosted by Nam Kwong (Group) Company Limited and China National Machinery Industry Corporation (Sinomach), and organized by the convention & exhibition division of Nam Kwong Group, the exposition covers 65,000 square meters, including areas featuring brands from the mainland of China, local brands, refitted cars, finance, new energy vehicles, automobile aftermarket, automobile culture, body in white and etc. Famous auto brands and enterprises from more than 20 countries attended the exposition with nearly 400 cars. Nearly 20 automobile forums and related events were also held during the exposition. The exposition attracted over 80,000 visitors in three days.   

Following the theme of “Brand. Communication. Opportunities”, the Macau Auto Expo has been in pursuit of differentiation. After nine years of development, it has become the biggest of its kind in Hong Kong SAR and Macau SAR, with the most Chinese auto brands outside the mainland of China. It is also a comprehensive platform for display and trade of luxury and famous cars. The 2019 Macau Auto Expo covers an exhibition space of 65,000 square meters, consisting of three exhibition halls featuring Chinese brands, imported brands and luxury cars respectively. It has exhibition areas respectively for Chinese brand passenger vehicles, Chinese brand commercial vehicles, automobile culture and tuning, new energy vehicles, imported vehicles, body in white, accessories and supplies, introduction of automobile technology in Portuguese, and automobile finance, etc. More than 200 auto brands, enterprises, agencies and industrial associations from over 20 countries and regions, including China, the US, Italy, Germany, Japan, the ROK, and etc., participated in the exposition. On display were 400 cars from Chinese and foreign auto manufacturers, including luxury cars, racing cars, refitted cars, concept cars, vintage cars, etc. The exposition attracted over 80,000 visitors and over 200 people from the press. The 2019 Macau Auto Expo has so far attracted the most Chinese brands of automobiles. It has also witnessed great improvement in exhibition space, participating brands, number of automobiles on display and visitors, etc. 

 The exposition has become a larger platform for Chinese and foreign auto brands

Foreign auto brands brought their new models to the exposition, while Chinese auto brands mainly showed their new energy and hi-tech models. It’s evident from the exposition that Chinese auto manufacturers have made significant progress.   

The new generation of BMW 1 Series made its debut at the exposition, and attracted attention of the media and visitors. Audi brought its purely electric SUV e-tron and luxury SUV Q8. Mercedes-Benz came with its new electric SUV EQC. Other foreign brands which have been well received in Macau also participated in the exposition with their new models, including Toyota, Lexus, Nissan, Infiniti, Focus, Hyundai, Kia, and Fuji. Mazda brought its new 5-door hatchback and 4-door sedan of Mazda 3. Top-tier brand Brabus had four refitted cars at the exposition. Brabus also authorized its dealer in Macau during the exposition.

Chinese auto brands featured hi-tech and new energy vehicles, attracting visitors from across the world. The Aion LX of GAC Group is a purely electric SUV developed on the group’s new energy platform. Apolong, the first L4 self-driving bus which has started volume production, was also showcased at the exposition. Powered by Baidu’s latest Apollo 3.0, it shows the rapid development of autonomous driving technology in China. NIO, an electric car pioneer in China, displayed four ES6 and ES8 SUVs and had a delivery ceremony at the exposition. Other Chinese auto brands such as FAW, Changan, Dongfeng, JAC, and SAIC also displayed their new energy cars. Chinese coach manufacturers like Yutong, Feichi, Golden Dragon and BYD were popular among Chinese and foreign clients at the exposition. They showcased the strength of Chinese brands with high-quality products and showed China’s transformation from a large automobile manufacturer to an automobile industry power. The Macau Auto Expo helps Chinese auto brands enter the global market.  

2. The exposition serves as a trade platform and the Guangdong-Hong Kong-Macau Greater Bay Area serves as a bridge

The 2019 Macau Auto Expo invited more than one thousand guests from government departments, industrial associations and enterprises. They were from nearly 20 countries and regions along the Belt and Road, the Pan-PRD region and the Guangdong-Hong Kong-Macau Greater Bay Area, including Italy, Portugal, Canada, Russia, Serbia, Bosnia-Herzegovina, Singapore, Mongolia, Yemen, etc. Participants from Portuguese-speaking countries and other European countries included São Tomé and Príncipe Secretary of State for Trade and Industry Eugénio da Graça, Ambassador of Timor-Leste to China Bendito dos Santos Freitas, Consul-General of Portugal in Macau and Hong Kong Paulo Cunha Alves, Consul General of Mozambique in Macau Rafael Marques, Consul -General of Brazil in Hong Kong and Macau Rafael Rodrigues Paulino, Counsellor Francisco Mendes of Caoe Verde Embassy in China, São Tomé and Príncipe Consultant to Secretary of State for Trade and Industry Jorge Alberto Bonfim, counsellor Nelson Manuel Nazare from the Embassy of São Tomé and Príncipe in China, Leida Santos and Isabel Duarte from Agency for Promotion of Investment and Exports of Cape Verde, secretary-general of the Parliament of Bosnia-Herzegovina Selim Beslagic and his consultant Amira Beslagic, Serbia Secretary of State Stata Bozovic and his secretary Jasmina Muric, and Dragan Cigoja from CEATEC Shanghai Office. These participants were in Macau on behalf of their respective governments to negotiate with the Chinese side about export of automobiles and front-end accessories and related investment and cooperation.   

During the exposition, four business matchmaking events were also held respectively for Portuguese-speaking countries, Southeast Asian countries, European countries and the Great Bay Area. Exhibitors’ presentations were well received. Many of the exhibitors found the exposition pretty rewarding, saying that they would have long-term cooperation with their partners found at the exposition.

3. Professional forums and seminars were held for discussion of focus issues in the automotive industry.

Professional forums and seminars including 2019 China Car Body Benchmarking Conference, SAE 2019 China (Macau) Automotive Technology Trend Seminar, and etc. were held during the exposition. Delegates from automakers such as Hongqi, Aiways, Lynk, Southesast Auto, SF Motors, Honda, Audi, BMW, Mercedes-Benz, etc., auto parts suppliers and research institutes made speeches about cutting-edge body-in-white technologies. Through innovative combination of speeches and on-site demonstration, 2019 China Car Body Benchmarking Conference provided the participants with a feast of technologies, thus contributing to the development of automotive industries in the mainland of China, Hong Kong SAR, Macau SAR and the rest of the world.       

This is the third time that the China Car Body Benchmarking Conference was held simultaneously with the Macau Auto Expo. The Conference has become a leading forum in the automotive industry in terms of the number of participants and the technologies concerned. The 2019 Conference attracted more enterprises and guests, and showcased more technologies. Li Wei, CPC Committee Member and Vice President of China Automotive Technology & Research Center Co., Ltd., delivered a speech at the opening ceremony. In his speech, he said that 2019 marked both the 70^th anniversary of the founding of the PRC, and the 20^th anniversary of Macau’s return. In such a year of double anniversary, the third Conference in Macau, in conjunction with the Macau Auto Expo, would have far-reaching significance and effects on Macau’s diverse development and cooperation and exchanges between the automotive industries of the mainland of China and Macau, SAR.  

Over 100 guests from the US, Europe, mainland of China, Hong Kong SAR, Macau SAR and Taiwan, China participated in the SAE 2019 China (Macau) Automotive Technology Trend Seminar. Assistant secretary-general of CAAM Xu Haidong delivered a keynote speech on development trends of China’s automotive market and the causes, in which he analyzed the development of China’s automotive industry over the past two years and forecasted its development. Chairman of Battery Standards Steering Committee Bob Galyen and Director of Federal Programs, Global Ground Vehicle Standards William Gouse of SAE International also made keynote speeches respectively on development of power and battery systems in the context of vehicle electrification and promotion of technological progress through innovation and focusing on end users in implementation.    

 The forums and seminars held during the Macau Auto Expo aim to promote the talent development and knowledge dissemination in relevant industries in Macau SAR and contribute to its industrial transformation and upgrade. Continuous efforts are made to deliver an increasingly professional exposition, which serves as a platform for technological exchanges between players of the automotive industry, and provide auto technicians and enthusiasts with a unique feast of technologies.      

4. Develop the automobile aftermarket through integration of the upstream and the downstream.

Over 200 exhibitors from the mainland of China, the US, Brazil, Portugal, Hong Kong SAR, Macau SAR, etc. participated in the 4^th China Automobile & Ship Equipment (Macau) Fair held during the Macau Auto Expo. The Fair organizer sent invitations to potential customers in China and other countries and attracted nearly one thousand buyers.  

The Macau Auto Expo took advantage of the economic and trade platforms for Portuguese-speaking countries and Southeast Asian countries and the development plan for the Greater Bay Area to improve its quality and establish a platform for trade promotion. This year, it held two business matchmaking events, i.e., the 8^th China·ASEAN Automobile and Parts Industries Business Matchmaking, and Exchanges between China’s Yacht Manufacturers & Promotion of Zhuhai Yacht Brands. The two events aimed to promote the new trade pattern of “China-made products going global” and “bringing in imported goods” by facilitating export of small- and medium-size enterprises and import. By such events, we hope to help Chinese manufacturers of automobile and ship equipment and car tuning accessories enter the global market to pursue win-win cooperation and common development with the automotive and ship industries of other countries.  

 During the exposition, communications and transportation associations of Guangdong, Hong Kong SAR and Macau SAR decided to establish the China (Macau) Guangdong-Hong Kong-Macau Greater Bay Area Automotive Services Industry Association, and had its inaugural conference in Macau. The Association will work to promote the healthy and stable development of the automotive, transportation and automotive services industries in the Greater Bay Area and trade between the three regions through better communication and efficient use of resources.  

5. The exposition received extensive media coverage

In addition to local media, more than 200 reporters from other places of China and foreign countries were also invited to cover the exposition. Major news media such as CCTV, Phoenix Television, Beijing Television, TDM, Lotus TV, CNTV, China National Radio, Macau Daily, Houkong Daily, Jornal Vakio, and Globe, and more than 40 auto media like Autohome, Pcauto, Sina auto, Sohu auto, Tencent auto, China Industry News, cv.ce.cn, and Xcar carried reports on the exposition. Several TV stations, online media and radio stations provided live coverage of the exposition which reached over one million audience. The media professionals helped promote the development of the automotive industry with their unique and forward-looking opinions.         

6. The exposition started with a parade on the Hong Kong-Zhuhai-Macau Bridge (HZMB) and had many other exciting events.

On October 23^rd, a grand parade of classic cars on the HZMB preluded the Macau Auto Expo. The car parade started from the Hong Kong Port, went through the main bridge, and reached the Macau Port and the Zhuhai Port at the end. This day marked the one-year anniversary of the HZMB, so, the parade was of great significance. A special car, Hongqi CA770, was present at the 2019 Macau Auto Expo. Hongqi CA770 was designed in 1965, and served as the parade car of Chinese leaders on many occasions. To commemorate the 70^th anniversary of the founding of the PRC and the 20^th anniversary of Macau’s return, at the 2019 Macau Auto Expo, a special exhibition area was arranged to show visitors the scenes of Macau twenty years ago and the development of Macau SAR over the past two decades. The HZMB improves the connectivity between Guangdong, Hong Kong SAR and Macau SAR. The Macau Auto Expo improves the exchanges between the mainland of China and Hong Kong SAR and Macau SAR in the field of automobiles.

There were also many other events at the exposition, such as photo contest, awarding ceremony of art contest for kids, painting on cars for kids, model pop-up, lucky draw, etc., which were all well received.   

Students from the University of Macau, Macau University of Science and Technology, City University of Macau, Pui Ching Middle School and other schools and universities visited the exposition. Some associations also organized visits to the exposition, including Macau Importers and Exporters Association, Taiwan Chamber of Commerce in Macau, the Macau Association of Banks, Macau Chamber of Commerce, Association of Returned Overseas Chinese, Macau, and International Lusophone Markets Business Association.

7. After nine years of sound development, we look forward to another successful exposition to commemorate its 10^th anniversary  

Over the past nine years, the Macau Auto Expo has witnessed the development of China’s automotive industry and the global automotive market. Since it became a UFI-approved event in 2015, under the theme of “Bridge. Communication. Opportunities”, the Macau Auto Expo has made continuous efforts to build a trade platform for Chinese auto brands, a marketing channel for foreign brands and a venue for luxury and refitted cars brands to showcase their cars. 2020 marks the 10^th anniversary of the exposition. With support from the Macau SAR government and the relevant departments of the central government, joint efforts of the host and organizers, and assistance of the media and various sectors, we are confident that the Macau Auto Expo will become more professional and attract more participants. It will become a window on Macau and promote the rapid and healthy development of the automotive and convention & exhibition industries in Macau SAR. It will facilitate the appropriately diverse development of Macau SAR and the integration of the Greater Bay Area. 

We look forward to another successful China (Macau) International Automobile Expo in November 2020!